Digital Insights Manager

Team:                     

eCommerce

Reporting to:         

Director of eCommerce

Location:                

Hybrid role with 2 days in our Handforth office each week

Hours:                   

39 hours per week (we welcome enquiries regarding flexible working options)

Salary & Benefits:  

Competitive Basic Salary plus comprehensive benefits offering

About Us:

“We put pets first” is our number one value at Pets at Home. Every colleague has a part to play to ensure that we deliver on this value every day. Our love and understanding of pets led us to develop our long-term goal to improve the life of every pet in the UK. This covers not only the pets in our care, the pets of owners that use our products and services but also the pets that we can help through our charity work and through educating and advocating for change in society and the wider pet care and veterinary industry. 

We have an ambitious plan, to become “The Best Pet Care Business in the world” and a key part of delivering this will be through customer engagement in our brand and its continued evolution.

We put pets first; it’s not simply a statement, its’ our driving principle and one that you will help bring to life, guiding business priorities using insights and utilising the rich data available across our eCommerce business.

Click here to read our Values & Behaviours

About your role:

As Digital Insights Manager, you are accountable for insights across the eCommerce function, within the Pets group.

Playing a key role in guiding business priorities using insights and utilising the rich data available, you will be required to take a broad view of the eCommerce business, including onsite analytics, operational KPI’s, paid media performance, consumer behaviour and subscriptions.

Reporting into the Director of eCommerce, you have two direct reports, and will be active in key business interactions, with a high level of influence underlying your data-driven approach.

About your responsibilities:

In this role, to achieve the overall above purpose, you core focus areas will require you to;

• Be active in weekly, monthly and quarterly meetings, as well as business planning forums, bringing insights to help guide priorities and decision making.
• Work cross-functionally and a high level of inter-personal skills.
• Provide insights on the profile of consumers, consumers KPI’s, and trends.
• Have a deep understanding of frequency, ACV and omni-channel behaviour, and bring this to life linking back to business activity.  
• Work closely with the subscriptions team, identifying opportunities to increase acquisition and reduce churn.
• Be a key stakeholder within the personalised journeys, using data helping drive more relevant and value add experiences.
• Oversee the reporting of channel performance and budget effectiveness.
• Key stakeholder in budget decision making.  
• Oversee new business cases.
• Supports test and learn roadmap with relevant analytics and insights.
• Ownership over the 3rd party marketing tagging and tracking.
• Oversight of all on-site analytics, analytics tools, impact analysis of feature releases and cross sell initiatives.
• Work with Digital Product to prioritise and analyse the success of new features.
• Work closely with digital operations, to help deep dive into key topics or issues.
• Be accountable for weekly, periodic and seasonal reporting for ecommerce function.
• Brief reporting requirement into data visualization to ensure dashboarding meets business requirements.
• Own the business cases analysis looking across various metrics, such as media effectiveness, onsite performance, and other income/expenses.
• Take the lead on all thing’s analytics and insights within the ecommerce team.
• Be a self-starter, working cross functionally to help improve data driven decision making.
• Manage two colleagues, managing their workload and developing their analytics and insights skillset.
• Act as manager within the wider ecommerce team, helping drive the team objectives forward.
• Act as a ‘right hand person’ to the eCommerce Director, using insights to drive priorities.

About You - knowledge, skills, and experience:

You’ll be a seasoned expert within Digital Analytics, eCommerce or Digital Marketing, adept at positioning data and insights to influence direction of travel, using compelling narrative that’s understood by all audiences.

Ideally, you will be or bring to the role;

• Experience working in medium/large online business; experience in pet supplies is not required.
• Skills using key Microsoft tools (Excel, PowerPoint) and insights tools such as Google Analytics and Power BI.
• A curious and dynamic mindset; adept at finding solutions and driving key initiatives forward in a matrix style organisation.
• Experience partnering with key stakeholders and holding good relationships.
• A team player that seeks new opportunities and questions the status quo.

If this sounds like you, we would love to speak further. Please click to apply or register your interest.

Pets just see people. They aren’t biased and they don’t discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.