National Account Executive
Diageo
Unnamed Road, Greater London, London
Sales
Role
- Managing internal & external performance reporting across the portfolio
- Analysing promotional strategies and deriving insights from the data to determine future activity
- Partnering with CP&A to deliver against the activation plans within the customer and interpreting the return on investment associated with the execution; ensuring we continue to optimise our A&P investment
- Leading the innovation/NPD agenda with regards to information flow, strategy & performance updates, internally and for the customer.
- Central project support for category initiatives led by Category Managers
- Leading the delivery of our cash performance objectives through analysis and audit of customer investment claims and communication with our credit control team
Key outcomes:
- Successful activation of high impact activity plans based on analysis and core insight into customer strategy, shoppers and consumers
- Activities within the agreed JBP (where applicable) are delivered with focus on 100% implementation to maximise the return on investment to deliver the required brand and profit targets
- Detailed tracking and analysis of financial performance ensuring targets are successfully reached through necessary course correction as required
- Actioning insights derived from the data to drive business performance.
Decision maker for:
- Business Performance Management: Determining the account level best view forecast submission in partnership with National Accounts Managers
- Customer Value chain management: Determining the best opportunities to manage cost and maximise value at an account level
- Resolution and closure of all customer claims and disputes
- Accurate and timely approval of rebates, invoice claims and deductions
- Activation Investment: align on activation plan, prepare pre & post M&E and agree activity with customer - in partnership with National Account Managers
Top 3 leadership capabilities for this role:
Win through execution
- Generate ideas grounded in a deep understanding of customer requirements and manage them through to successful execution
- Evaluate the impact of your activity plans to drive better results and incremental value
Inspire Through Purpose
- Build and sustain trust and openness with others through strong cross-functional relationships
- Develop strong relationships in each customer organisation. Exhibit energy, drive and passion to achieve your mutually agreed objectives. Seek to understand how the customer operates and works, to develop plans to realise these opportunities
Shape the Future
- Identify clear priorities and focus on them at all times
- Take personal accountability for beating the competition
- Deliver brilliant execution at all times
- Work within the commercial tramlines and relevant business process guidelines required to execute efficiently and brilliantly