Key Account Executive - Birmingham

Here at Diageo, we are looking for a commercially minded Account Executive to join our On Trade channel in Birmingham. As a Key Account Executive within the On Trade you get to work with category leading brands Smirnoff, Guinness and Tanqueray (to name only a few!) as well as our exciting innovation and premium brands such Johnnie Walker, Chase and Casamigos.

You are responsible for key independents and groups in Birmingham City Centre; making sure our customer, category and brand plans are imlemented brilliantly in outlet. You will make sure that wherever we connect with a customer or a consumer; they will enjoy working with or drinking our brands.

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

What are your responsibilities as Account Executive On Trade?

The role of the Key Account Executive is to own and lead the commercial agenda and Diageo performance within the city. Managing circa 1000 outlets directly, where the primary objective is to deliver distribution and secure pouring agreements for the full Diageo portfolio. The AE is responsible for coordinating world class activation to be delivered by a dedicated Activation Specialist for your city. Our AEs support the activity within their city, you will play a leadership role across the city team.

It's your responsible that all the outlets in your City are perfectly driven versus our predefined outlet execution standards.

Key Accountabilities include:

• Coordinator of performance across the city - supporting roles within the city are: Key Account Manager, Sales Executive, Quality Executive, Activation Specialist roles

• Secure distribution & pouring agreements across circa 1000 outlets for the full Diageo portfolio

• Deliver a strong return on investment through contractual agreements, managing spend and forecasting planned activity/ spend with key customers across the year

• Deliver against a full year annual operating plan (FY AOP) in line with our field sales ambition

• Responsible for developing customer relationships across the account base

• Responsible for determining who manages new business opportunities within the team

• Own the Route to Market (RTM) relationships for the city

• In outlet performance and execution levels accurately tracked and measured (in CRM system where deployed)

• Responsible for the quality and serve standard of Guinness Draught with the support of the Quality Executive within the City.

These are the qualities/previous experience we are looking for to ensure you will be set up for success as an Account Executive within the On Trade

• On Trade experience in a similar sales/activation led role or from the trade inc outlet management.

• Relationships - Has the ability to build strong relationships with customers and route to markets.

• Commercial - can manage value, forecasting and investment decisions.