Retail Transformation Manager
Diageo
16 Great Marlborough Street, Greater London, London
Marketing
Role
- Develop a clear framework to evolve how our category show up in store.
- Partner & manage external agencies to create inspirational visions for the store of the future & retail transformation embedded in consumer insight.
- Execution- develop the playbook/ piscos for each category tailored by channel: Grocery, Convenience, Online
- External - Play a leading role at retailer strategy days on key transformation projects as the expert. Build long term partnerships on key projects.
- Have knowledge of category exe