Field Sales Director - North

Responsible for driving the integration of field and technical teams, establishing culture and performance execution for the North or South Division. Through a team of 6/7 commercial managers, you will lead a multifunctional sales, activation, and technical team to deliver executional success by providing the strategic direction across total territory, using market knowledge and category data to build plans to win share and deliver exponential on-trade P&L growth. Leadership accountability will encompass both the direct management of commercial managers but also the MFST which supports your divisional team, including the operations team, finance and customer marketing.

This is a role that will challenge and grow your ability to set the plan, communicate it to your collaborators and manage the execution and delivery through others. This team is responsible for a fast moving, dynamic and agile customer segment of independent operators and regional managed groups that make up a multi million pound business unit for Diageo.

Top Accountabilities

• Accountable for overall divisional execution, value share & NSV outcomes.
• Your team will be tasked to deliver execution metrics in month, quarter and year. Input metrics will include retaining and winning contracted accounts, winning menu, availability, serve, house pour and serve, execution of brand campaigns and digital sign ups for their territory.
• Develop best in class route to market and key customer relationships with the relevant regional sales directors and partners in target RTMs, making Diageo the supplier of choice.
• Responsible for successfully driving how Diageo brands show up in the independent free trade through a multifunctional team.
• Set clear priorities for success and communicate these consistently across the Key Accounts team and through key partners (Customer Marketing, Category, Wholesale team).
• Management of sales, activation and technical team, including 3rd party sales/activation individuals assigned to the area allocated to you.
• Apply commercial expertise to build investment plans for small /medium regional groups (in-direct customers) that create positive return on investment and drive executional standards in outlet
• Motivate, coach and develop field teams to deliver outstanding performance and develop the potential and capability of each member, in order to deliver against key metrics
• Create and foster an inclusive and diverse team culture that drives engagement and inspires and shapes the future of the channel