Category Manager On Trade
Molson Coors
Staffordshire, Burton-on-Trent
Retail
Role
- Produce channel reporting to ensure MFST are informed on category dynamics
- Drive customer engagement for category built through strong customer networking and clear action plans
- Identify customer specific category opportunities and vulnerabilities based on a data and insight
- Deliver category based selling tools to support the sales team
- Use category insights to support marketing teams and the commercial planning process.
- Deliver key category projects in customer aligned to MCBC strategic intent