Customer Activation Executive, Off Trade

Diageo invest significantly in direct to consumer brands building but we must partner with our customers to influence the point of purchase activation, and this is where the vast majority of our A&P investment sits. Most shoppers and consumers buy from a repertoire of brands and their behaviour can be easily influence by what they see or don't see at the point of purchase. It is the role of the Customer Activation team to work closely with our customer team to understand the needs of shoppers and customers and then collaborate with the shopper marketing team to create the programmes and tools that guarantee amazing execution of our brands at the point of purchase. The Customer Activation team will then work directly with customers, supply and agencies to project handle perfect execution of the commercial calendar. In some cases, this will inform tailoring and adapting our programmes and tools to meet the specific needs of strategically important customers to enable them to differentiate their offer.

As a Customer Activation Executive, you will sit right at the heart of business supporting & working as business partners with our sales teams to ensure they have all the insight, growth drivers & tools they need to deliver brilliant execution of Diageo's commercial plan to shift consumer & shopper behavior to achieve Diageo's financial and market share ambition.

This role has direct responsibility for all activation within your customer & brand alignment (to be inserted). You will be working with field, national & wholesale commercial teams and alongside the Shopper Marketing brand teams to deliver best in class activation.

Top Accountabilities

• To build a 30-60-90 rolling activation plan for our key brands & customer.
• To project manage the implementation of all the key platforms & activations within your customer alignment
• To be the activation lead from a GB Off-Trade & customer lenses for your brand alignment.
• To develop and execute in visibility toolkits that make our brands show up brilliantly to customers & consumers.
• To own the delivery of technical specifications and set up of all new POS items, ensuring we deliver on time every time to our customers.
• To ensuring customer commitment/nominations are secured within agreed lead times.
• To conduct activity M&E to ensure we are constantly improving our plans.

Diageo Leadership Standards

Win through Execution

• Sets and pursues direction without guidance and takes a wide view of their accountabilities
• High energy and ambition to achieve successful outcomes and high standards
• Balances analysis and execution and adjusts thinking in the face of new information
• Actively spots opportunities or issues and identifies which are urgent and important
• Generates a range of workable solutions, decides what should be done and takes action

Shape the Future

• Sees the big picture and possibility from multiple angles and through a creative lens
• Frames issues in a way that creates clarity and incorporates others' best thinking
• Accurately digests large amounts of information and breaks down complex problems thoroughly
• Challenges themselves and others to take on new or unfamiliar tasks and ways of working

Inspire through Purpose

• Finds broader meaning in their work and aspires to make a significant difference
• Reads their environment and understands how culture and context influences people's perspectives
• Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
• Communicates in a compelling, persuasive and impactful way
• Draws on a variety of influencing styles to engage different audiences

Invest in Talent

• Displays confidence in their ability to meet challenges and succeed
• Maintains belief and optimism and bounces back quickly from setbacks or failures
• Demonstrates a realistic and thoughtful awareness of their own capabilities
• Proactively seeks feedback and development for growth and takes action