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Marketing Manager - Subscriptions

Haymarket Media Group

£35,000-£40,000
London, United Kingdom Hybrid
Permanent
Flexi
Marketing

Role

  • £35,000 - £40,000
  • London, United Kingdom
  • Hybrid (3 days in office)
  • Permanent
  • Marketing

Job Description

Overview

About the role

We are seeking a proactive Marketing Manager to join our vibrant and fast-paced team. In this role, you will be at the forefront of developing and executing marketing campaigns for some of our well-established subscription brands. Your creativity and strategic thinking will be essential as you explore, test, and implement innovative ideas to grow and engage our community, attract prospects, and cross-promote products to your target audience. You will play a pivotal role in driving change within the team, leading the way towards a brand-focused marketing strategy.

Key responsibilities include overseeing all aspects of marketing campaigns, from initial planning and execution to post-campaign analysis, with a strong focus on driving new business through our subscription model.

This role also serves as a crucial link between the Sales team and various internal and external departments, collaborating closely on audience management, email fulfilment, performance analysis, and web design.
Responsibilities

Key responsibilities 
 
  • Develop and Execute Marketing Strategies: Conceive and implement effective and intuitive marketing strategies to meet brand objectives.
  • Drive Audience Engagement: Lead creative development and design compelling campaigns that motivate the target audience to take action.
  • Campaign Management: Design, test, and execute successful marketing campaigns, managing every aspect from ideation to final implementation.
  • Performance Tracking: Establish and manage tracking systems for online marketing activities across your brand, ensuring data-driven decision-making.
  • Traffic Generation: Develop strategies to promote events and drive high-quality traffic to our websites.
  • Performance Measurement: Measure and report the performance of all marketing activities on a monthly, quarterly, and annual basis, assessing outcomes against ROI and KPI goals.
  • Market Analysis: Monitor market trends and competitor activities to identify opportunities and potential challenges.
  • Channel Experimentation: Experiment with various organic and paid acquisition channels, including content creation, pay-per-click campaigns, partnerships, PR, social media, lead generation, and performance analysis.
  • Content Production: Create valuable and engaging content for our website that attracts and converts target groups.
  • Budget Management: Oversee the marketing budget, ensuring funds are allocated and invested effectively.
  • Collaborative Design Work: Partner with the design department to produce impactful promotional materials.
  • Social Media and PPC: Set specific objectives for social media and PPC campaigns, and report on ROI.
  • SEO and Web Traffic Optimization: Monitor and enhance SEO and web traffic metrics to maximise online visibility.
  • Stakeholder Collaboration: Work closely with key stakeholders at all levels to ensure alignment and successful project outcomes.
  • Data-Driven Insights: Collaborate with the data team to identify key contacts, audience segments, and insights for each project.
  • Presentations and Reporting: Confidently present marketing plans and performance reports to key internal stakeholders.
  • Continuous Learning: Stay updated on the latest marketing innovations and best practices, and share knowledge across the team.

Skills / Experience / Knowledge / Minimum Criteria

Your skills, experience and knowledge/ Minimum role criteria
 
  • Marketing Experience: A minimum of 3 years of proven marketing experience, demonstrating a track record of success.
  • Digital Savvy: Stay current with the latest digital technologies and marketing trends to ensure innovative and effective strategies.
  • Creative Communication: Possess excellent communication skills with the ability to express our messages creatively and compellingly.
  • Leadership by Example: Lead by example within the marketing team, showcasing success through your campaigns, innovative ideas, and positive attitude.
  • Passion for Marketing: The ideal candidate is deeply passionate about both the “art” and “science” of marketing, bringing a wealth of ideas for developing effective strategies.
  • Strategic Expertise: Bring a strong arsenal of techniques and methods to effectively promote our products, services, and public image.
  • Revenue-Driven Campaigns: Organise and execute creative campaigns that generate high levels of revenue, qualified sales leads, web traffic, and customer engagement.
  • People Skills: Excel in dealing with individuals at all levels, both internally and externally, fostering strong professional relationships.
  • Deadline and Target Management: Demonstrate exceptional ability in managing and meeting deadlines and targets, with acute attention to detail.
  • Prioritisation and Multitasking: Effectively prioritise and manage multiple projects and deadlines simultaneously.
  • Marketing Automation Knowledge: Some knowledge of marketing automation tools to drive efficiency and customer retention.
  • SEO/SEM and Analytics: Basic understanding of SEO/SEM and Google Analytics to support data-driven decision-making.
 

We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.

To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post.
 
Why work with us?
Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.
Our benefits include: 
  • 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days) 
  • Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days 
  • Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
  • Generous contributory pension scheme 
  • Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
 
More about working for Haymarket
Putting social and environmental responsibility at the forefront of our business we have aligned our current sustainability goals with the United Nations Sustainable Development Goals. As we serve our audiences, clients and communities, we are committed to driving the meaningful change necessary to build a better world. The principles of diversity, inclusion, respect, responsibility and sustainability are at the heart of our business.

We want to support our people to balance their personal and professional lives and we believe our range of benefits encourages this. Nothing beats face-time with our colleagues to promote creativity and collaboration, we’ve therefore adopted a blended working model where full time employees can expect to spend 3 days of their week in the office and the other 2 working at a location of their choice. 
 
Haymarket is proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.  
 
If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.
Come and join us and see for yourself how Haymarket is a rewarding and exciting place to work.
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