Senior Data Analyst
Haymarket Media Group
£40,000-£50,000
London, United Kingdom Hybrid
Permanent
Flexi
Marketing
Role
- £40,000 - £50,000
- London, United Kingdom
- Hybrid (3 days in office)
- Permanent
- Marketing
Job Description
Twickenham Hybrid working
£40 000 - £50 000 DOE
An exciting opportunity has arisen for an experienced Data & Insight Analyst to become a pivotal member of our Audience Operations team within the HBM Marketing department.
As a key contributor reporting into the Head of Audience Data & Insights, you'll be working closely with our paid content and live event Marketing teams. Your role is to decipher intricate data sets, providing actionable insights that shape and drive our business strategies.
In this influential position, you will play a crucial role in instilling a data-driven culture throughout the organisation. With a deep understanding of our diverse audience across 20+brands, you will ensure every decision is grounded in data-driven insights.
The ideal candidate possesses a strong commercial background, ideally within a B2B media environment. Your eagerness to delve into multiple data sources and product streams will be instrumental in identifying new opportunities, across both commercial and operations.
Your primary objective is to understand and visualise our audience behaviours, preferences, and trends across various platforms and products, contributing significantly to our strategic decision-making process.
Join our team and help shape the future of Haymarket Business Media through your expertise in data analysis and audience insights.
Responsibilities
Key responsibilities
Twickenham Hybrid working
£40 000 - £50 000 DOE
An exciting opportunity has arisen for an experienced Data & Insight Analyst to become a pivotal member of our Audience Operations team within the HBM Marketing department.
As a key contributor reporting into the Head of Audience Data & Insights, you'll be working closely with our paid content and live event Marketing teams. Your role is to decipher intricate data sets, providing actionable insights that shape and drive our business strategies.
In this influential position, you will play a crucial role in instilling a data-driven culture throughout the organisation. With a deep understanding of our diverse audience across 20+brands, you will ensure every decision is grounded in data-driven insights.
The ideal candidate possesses a strong commercial background, ideally within a B2B media environment. Your eagerness to delve into multiple data sources and product streams will be instrumental in identifying new opportunities, across both commercial and operations.
Your primary objective is to understand and visualise our audience behaviours, preferences, and trends across various platforms and products, contributing significantly to our strategic decision-making process.
Join our team and help shape the future of Haymarket Business Media through your expertise in data analysis and audience insights.
Responsibilities
Key responsibilities
- Create and develop automated dashboards/reports to track key financial and performance metrics to drive business decision-making
- Analyse known audience data to inform and optimise business strategies including revenue growth, acquisition costs, ROI and conversion rates
- Work collaboratively with Sales and Marketing across multiple product streams to identify and capitalise on growth opportunities
- Support the implementation and development of Amperity, our 3rd party Customer Data Platform (CDP), to support marketing strategies
- Support marketing, and the wider business, to leverage all available data to promote and embed a data-driven approach
- Focus on key products/markets, including live events and paid content, to become the domain expert for all related analysis
Skills / Experience / Knowledge / Minimum Criteria
- Demonstrated expertise with a minimum of 5 years experience using SQL/BigQuery or Python to query, analyse and manipulate data
- Experience of analysing large, complex and disparate datasets/databases to identify, extract and present actionable insights
- Demonstrated proficiency in utilising advanced Data Visualisation techniques and tools, including Looker, PowerBI and Qlik
- Hands-on experience working with Customer Data Platforms (CDPs), including Amperity, BlueVenn, Unity, Treasure or similar to support in-depth analysis and multi-channel campaign activities
- Proven track record of working within a media environment with a particular emphasis on paid content models, encompassing skills in attribution, retention/churn and customer lifetime value (LTV)
This role is for you if you:
- Thrive in a data-driven environment to derive insights to help make informed decisions
- Enjoy data-wrangling and are not put off working with incomplete/inaccurate data
- Possess a keen eye for detail and can tell compelling stories from complex datasets
- Love to collaborate across multiple teams to work towards a common goal
- Stay updated on new technologies and methodologies within data analytics, Martech and data visualisation tools
- Thrive in a dynamic, fast-paced, environment that’s ever-evolving
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post.
Why work with us?
Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.
Our benefits include:
- 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
- Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
- Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
- Generous contributory pension scheme
- Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
More about working for Haymarket
Putting social and environmental responsibility at the forefront of our business we have aligned our current sustainability goals with the United Nations Sustainable Development Goals. As we serve our audiences, clients and communities, we are committed to driving the meaningful change necessary to build a better world. The principles of diversity, inclusion, respect, responsibility and sustainability are at the heart of our business.
We want to support our people to balance their personal and professional lives and we believe our range of benefits encourages this. Nothing beats face-time with our colleagues to promote creativity and collaboration, we’ve therefore adopted a blended working model where full time employees can expect to spend 3 days of their week in the office and the other 2 working at a location of their choice.
Haymarket is proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.
If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.
Come and join us and see for yourself how Haymarket is a rewarding and exciting place to work.