Digital Marketing Manager
Timpson
£45,000-£50,000
Greater Manchester, Manchester
Marketing
Role
Take control of acquisition and retention, establishing a strategy to build the brand presence online and drive sales growth. Work with colleagues and external agencies to deliver growth targets and establish a strong brand identity across all media., * Establish and implement a marketing plan for our brands across search (paid and organic), social (inc paid), CRM and website promotions and content
- Be creative in finding opportunities to grow awareness of our brands and what they do
- Build a customer database and our use of data to improve retention and increase sales
- Create a focus on our social profile and engagement
- Improve reporting on performance
- Liaise with other departments, branch and regional colleagues across the business to align online with our stores and services
- Manage our digital search agency, ensuring campaigns are successfully implemented, reporting on results and optimising future campaigns.
- Work with the web development agency to prioritise work to support our marketing plan and improve the customer journey
- Help inspire and develop junior members of the online team