Digital Marketing Manager

Take control of acquisition and retention, establishing a strategy to build the brand presence online and drive sales growth. Work with colleagues and external agencies to deliver growth targets and establish a strong brand identity across all media., * Establish and implement a marketing plan for our brands across search (paid and organic), social (inc paid), CRM and website promotions and content

• Be creative in finding opportunities to grow awareness of our brands and what they do
• Build a customer database and our use of data to improve retention and increase sales
• Create a focus on our social profile and engagement
• Improve reporting on performance
• Liaise with other departments, branch and regional colleagues across the business to align online with our stores and services
• Manage our digital search agency, ensuring campaigns are successfully implemented, reporting on results and optimising future campaigns.
• Work with the web development agency to prioritise work to support our marketing plan and improve the customer journey
• Help inspire and develop junior members of the online team